facebook行銷結果展示

發表於 2011 年 03 月 01 日 由 stephen

您好，很高興在第四篇文章再次跟您見面，前三篇的文章對您應該很有幫助吧？

想必一定會有人好奇，利用前三篇文章所提到的行銷技巧，真的可以為自己帶來

豐碩的收入嗎？ 我想這才是大家最關心的議題。

其實信中所提到的，絕對都是我們親身驗證，確實可行，並且確實可以成功才會

與您分享，所以接下來要跟大家分享，我們在facebook 臉書行銷上面所得到的些許成

效：

1.成功舉辦數十場百人的行銷分享聚會

（震撼網路行銷公司）目前每個月都會舉辦大約四場的facebook 臉書行銷-臉書說明會，

每次幾乎都多達60人以上，最多高達一百多人，由於場地有限，因此採用線上報名。

而這樣的報名人數，消息管道有90％都是透過facebook 臉書上的宣傳而來，可

見facebook 臉書的行銷效果有很驚人的發展性。

facebook行銷-臉書行銷facebook行銷-臉書行銷facebook行銷-臉書行銷

各位朋友～如果這些人群中有一些是您的同業，您不覺得您沒有來參加這個饗宴很可惜嗎？

我們都知道不要輸在起跑點上的重要，這場facebook 臉書行銷講座絕對會讓您的行銷

引擎，從原本的汽車進化到火車，或是從原本的火車再進化到子彈列車，再從子彈列車進化

到噴射戰機！！

2.收入證明

震撼網路行銷公司在成立的第三個月，就創造300萬台幣的營業額，除此之外，還有以下的傲人成績：

1.透過 facebook 臉書行銷銷售一件產品，不到半年額外賺進55萬台幣

2.協助一位20歲的大學生部落客，月收入提升到5~6萬台幣

3.在短短十天，賣出3套38000元的課程

4.在2~3星期，協助他人粉絲團破萬人，創造利潤最大化

下面短短不到一個月從facebook 臉書上面得到的收入明細

facebook行銷-臉書行銷

3.學員見證

除了老師自己的收入外，我們已經有許多的學員傳出好消息，再次證明這是一套極為有效的

行銷系統與工具，不是紙上談兵的理論而是扎扎實實為您帶來前所未有的收入

學員Stephen的最新收入已提升至55000元~~(完整版影片)

http://www.youtube.com/watch?v=f-d5qBEi7qE

另一位學員Ken 目前的最新收入也提升至60000元~~

http://www.youtube.com/watch?v=ivXuGjHuO44

更多更多的學員上完課的心得見證影片，請看這裡

http://www.youtube.com/watch?v=LyYtRkU1W9s

不知道您是否覺得很不可思議呢？就是因為這些Kown-How證實有用，我們才會分享給您

而下一封信我將告訴你，我如何開始實際的幫助您把facebook 臉書行銷輕鬆變現金，請

你一定要閱讀如果沒有收到，趕快通知我們補寄喔！

若是您想要知道更多有關facebook 臉書行銷的知識，

歡迎立刻報名facebook 臉書行銷輕鬆賺聚會你將會發現，原來賺錢是可以這麼容易

報名網址：http://www.shockfb.com/wa

發表於 facebook行銷秘訣 | 已標籤 , , | 發表迴響

facebook行銷臉書工具介紹

發表於 2011 年 03 月 01 日 由 stephen

facebook臉書行銷工具介紹

您好～相信前兩篇文章對你在facebook 臉書行銷上面，有些許的幫助，至少到現在為止

你已經比別人知道了多很多的秘密和秘訣，相信這是一個好的開始，當然我們要給你的幫助

不只如此。

因為真正要facebook 臉書上面快速累積人脈快速賺錢，還是得要靠一些真正有幫助的工

具！所以請您一定要耐心的將這篇文章看完。

在介紹工具之前，我們要先來解釋一下，在網路行銷界中，其實分了兩個主要的派別

1.內容派

2.工具派

內容派顧名思義，就是以內容為主來吸引網路上面的群眾，以達到集客的效果，舉凡部落

格、一般網站、論壇網站、facebook 臉書粉絲團，只要有精彩豐富的內容，以及提供有價

值的資訊等等自然就能吸引到眾多的網友造訪，並藉由此高流量來從事商業的活動。

工具派則是利用一些自動化或是半自動化的程式，來不斷的進行邀約好友粉絲或是進行廣告

貼文的動作，這樣的目的是為了節省經營者的時間及體力，讓所要介紹的產品或服務能快速

的傳播出去。

以上就是內容派及工具派簡單區別。

長久以來，內容派及工具派之間一直論戰不休，彼此之間各執一詞，都認為自己比較好比較

有用但是如果站在行銷的角度來看，其實兩派各有優缺點，最好的結果就是取兩者的優點一

併使用有強大的工具可以迅速的傳播訊息或是邀約粉絲，但是卻沒有吸引人有價值的內容來

留住人群，這樣的流量絕對是曇花一現，不會變成財富。

但是相反的，若是有好的內容，卻沒有強大的工具輔助推廣，那可以預期成功的時間將會非

常的緩慢。

所以相同的，對於facebook 臉書行銷而言，當然還是要有優良的內容來經營與好友及粉

絲之間的關係，多互動多給予，如果能做到這一點，再輔以工具的推波助瀾，將可以快速的

達到廣告的效果，這也就是為什麼我們接下來要跟您介紹一款強大的facebook 臉書行

銷工具，因為這才是讓你成功的速度勢如破竹增加數十倍速的

終極秘密武器

此款自動化facebook 臉書行銷工具功能非常強大，在國內外目前堪稱數一數二的有效行銷利器，（還沒有看過功能比這個強大的）

一共分為七大功能：

facebook行銷-臉書行銷

1.自動化加好友工具

可以自動掃瞄您本身現有的好友，抓取到好友的好友名單，並且可以設定每隔幾秒鐘送出一則交友邀請

若是遇到了facebook 臉書的警告（就是加好友速度太快的話），軟體還會自動暫停來保護

您的帳號免於停權

使用這個工具，一天至少可以為自動您增加200～300個好友。

facebook行銷-臉書行銷

2.指定ID加好友工具

這個工具是最近最新新開發的出來的工具，必須配合「智慧型帳號大量抓取器」使用

可以特別針對別人粉絲團內的成員進行加好友的動作，什麼意思呢？

就是可以將別人粉絲團裡的成員變成是自己的好友。為什麼有這個功能的需求呢？其實很簡

單，試問我們的潛在客戶在哪裡呢？當然～可能有很多的答案，但是你有沒有想過，我們的

客戶，其實有很多是在「競爭對手」的手裡！！如果能把競爭對手手裡的名單直接拿過來，

不就是一個行銷的好機會嗎？另外，ID加好友功能還有一個好處是，我們可以針對我想要

年齡族群發出交友邀請，因為若是由好友的好友去做延生的話，很容易交到過於年輕的族

群，而不是我們目標的消費族群。

例如，我們想要找的是上班族群

因此我們可以去抓取一些跟上班族議題相關的粉絲團成員，對他們發出交友邀請，這樣就可

以讓自己的好友年齡符合我們的期望了。

facebook行銷-臉書行銷

3.粉絲大量邀請工具

當我們建好一個企業官方的粉絲團後，當然最希望的就是粉絲的數量不斷增加，但是你知道

如何在最短的時間內讓粉絲增加嗎？答案是先邀請自己的好友來加入，所以我們都會用粉絲

專頁左上角，頭像下方的「推薦給朋友」功能，來邀請我們既有的好友群，但是在這裡FB

有一個非常不人性的設計，就是在邀請好友的時候，是無法一次全選的，而是必須一個人頭

一個人頭的點選，可能是facebook 臉書為了讓大家不要一次送出太多的邀請，造成系統流

量過大吧！

可是若是你的好友不只十幾個～而是上百個的時候，你就會發生「從早上雞叫，點到晚上鬼

叫」的狀況發生，手不抽筋才怪！因此我們「震撼facebook 臉書自動化行銷工具」非常貼

心，就設計了自動全選好友的工具，只要透過一個按鈕，就可以把您所有的好友圈選起來，

一次送出，立刻節省了80％以上的時間。

facebook行銷-臉書行銷

4.邀請大量確認工具

當我們的facebook 臉書帳號好友數量越來越多的時候，我們受邀成為朋友的數量也會越來

越多，確認邀請跟邀請粉絲一樣，都需要使用者一個一個點選「確認」按鈕，因此若是交友

邀請多達十幾個甚至上百個的時候，也是一件非常累人費時的事情，因此震撼facebook 臉

書自動化程式也貼心的提供邀請大量確認工具。

只要輸入受邀朋友的數量，按下「執行」，程式會統計出即將送出多少確認請求，再按下

「確認」您就可以一次確認所有的朋友邀請了，很方便吧！！

facebook行銷-臉書行銷

5.自動留言牆（塗鴉牆）貼文

當你成為別人好友之後，通常都可以在對方的塗鴉牆上直接留言，而這個留言會用E-mail的

形式寄到該帳號使用者的申請信箱通知他有一則好友留言，因此這變成是一個主動行銷的管

道，你可以用分享的角度，以及利用一些標題撰寫的技巧，來吸引對方更深入的來瞭解您所

留下的留言內容，您說，這樣是不是很容易就可

以達到行銷的效果了呢？

facebook行銷-臉書行銷

6.自動發訊息工具

接下來這個工具又更為強大了，他是可以針對別人的粉絲團的成員發送訊息，在這裡可能有

人會問，發訊息跟塗鴉牆貼文有什麼不同呀？是這樣的，塗鴉牆只有開放給已經互為好友的

人可以張貼文章但是發送信息則是在facebook 臉書上的任何人都可以互相傳送訊息。當中

的優缺點是塗鴉牆雖然有張貼限制，但是張貼的可靠性比較高，換句話說就是比較不容易被

facebook 臉書阻擋，而發送訊息，雖然沒有限制對象，但是比較容易被FB警告及阻擋，

所以若是要透過發送訊息發送廣告消息，切忌發送間隔時間不可以

太短也盡量不要放網址在當中，塗鴉牆的話，則是可以放網址。

另外，為了降低發送訊息被阻擋的機率，此工具還強大到可以選擇用更換帳號的方式來發送

訊息，意思就是可以一次用好幾組帳號來週期循環發送訊息，目前海內外還沒有看到比這個

更強大的工具喔！

facebook行銷-臉書行銷

7.智慧型帳號抓取器

這個功能是ID加好友工具以及發送訊息工具的必備前置工具，什麼意思呢？就是前兩個工

具都是靠這個工具抓取到適當的名單，您可以找到任何一個粉絲團或是社團，然後輕輕鬆鬆

將當中的成員名單抓取下來，記得我們的潛在客戶都在哪裡呢？相信有一大部分是在「競爭

對手」手裡，若是您有了這項超級的秘密武器，

請問生意怎麼還會有做不起來的道理呢？

facebook行銷-臉書行銷

facebook行銷-臉書行銷

8.還有一項超級暗黑facebook 臉書工具

除了我們「震撼facebook 臉書自動化行銷工具」以外，我們近日還開發了另一個更加威力

無窮的工具，可以合法的取得您所需要的精準行銷資料，由於這個軟體我們目前是全球獨

家，所以容我們在許凱迪許老師現場的行銷分享聚會中再公開吧！

經過以上的介紹，您是不是也很想擁有這樣的行銷秘密武器呢？若想親眼看看這款工具的實

際執行狀況，歡迎參加我們現場的說明會：http://www.shockfb.com/wa

facebook 臉書行銷達人許凱迪許老師將親自示範工具的操作。

這封分享信就到這裡，不知道對你有沒有很大的幫助呢？談了這麼多技術技巧，不知道到底

有沒有效果呢？

下一篇文章我們將展示使用我們以上三封信所介紹教導的facebook 臉書行銷技巧和工具，

所帶來的豐碩的行銷成果，您千萬一定不能錯過，因為我們將親自證實給您看，透

過facebook 臉書，真的可以為您帶來可觀的財富。

若是您想要知道更多有關facebook 臉書行銷的知識，歡迎立刻報名facebook 臉書行

銷輕鬆賺聚會你將會發現，原來賺錢是可以這麼容易

報名網址：http://www.shockfb.com/wa

預祝生意興隆

發表於 facebook行銷秘訣 | 已標籤 , , | 發表迴響

facebook行銷增加人脈的大技巧

發表於 2011 年 03 月 01 日 由 stephen

您好關於第一篇的文章，不知道您是否已經閱讀完畢？從facebook 臉書趨勢來看，已經是

我們不可小看的媒體力量。而今天的分享，就要跟您談一談，有沒有什麼方法技巧，可以使

您在facebook 臉書上面的人脈快速的成長呢？接下來我們就來分享一下一些小技巧，共分五點

1.個人頭像的部分盡量使用真人的照片

若您是使用facebook 臉書個人空間來做生意，頭像的部分建議盡量使用真人的照片，而不要使用抽象的畫面或是和您的個人品牌完全無關的影像當作頭像，例如下方的範例：

看到上面兩張照片，請問您，如果是你，你會比較想跟誰做生意呢？或是作朋友？我想大部

分的人都會選擇左邊那個，因為他既是真實的頭像，又是西裝筆挺，給人專業的形象。在網

路上若是想要做生意信任感的營造是非常重要的，網路是一個虛擬的世界，因此常常給人的

印象就是不安全，很多造假，因此真實的頭像可以降低這部分的風險。

如果您經營的是粉絲團，那粉絲團的頭像選擇也很重要，請盡量使用品牌Logo或是真實的

產品人物作為頭像，當然若是您真的不想要讓自己的真實身份在網路上直接曝光，您也可以

選用一般比較可愛或討人喜歡的影像例如：可愛的寵物、小孩甚至許多人會選用正妹的照片

等等特別討喜的影像來吸引人群，但如果要選擇用這樣的圖片，要特別注意版權的問題就是

了。

2.正確的選擇適合的社群經營模式（社團VS粉絲團）

你知道社團和粉絲團在功能上有什麼樣的不同嗎？到目前為止，還有很多朋友們都搞不清楚

到底社團和粉絲團有什麼功能上的差別？要怎麼樣選擇才能符合我的需求呢？如果現在不瞭

解，等到哪一天自己的社群已經擁有眾多成員的時候才發現功能不符自己的需要更改時，這

時已經來不及了，因為在facebook 臉書上的成員是無法一夕之間全部搬家的，所以我們一

定要知道到底哪一個比較適合自己的事業發展？在一開始的時候就作對的選擇。

下面我們現在就來看看，社團和粉絲團的不同吧：

O代表有此功能 X代表無此功能

facebook行銷

從這個圖表可以很清楚的看出來社團和粉絲團在功能上的差異，當中比較需要說明的是第一

個收件夾信息的部分這個意思是說，社團是可以發出一個社團訊息，然後讓社員直接收到

E-mail的通知，這樣的通知是比較有效也比較直接的，因為E-mail的閱讀率是比站內的訊息

閱讀率高很多，但是社團在這部分不是沒有限制，而是當您的

社團超過5000人的時候，E-mail的訊息一樣是無法發給那超過的人數，所以很多人都不知

道這一點，以為社團的行銷能力比較好，因此就用經營社團的方式，結果當社團成員超過

5000人時，才發現發信的機制已經被鎖住了，無法再多發信。

所以綜合上表，我們可以看出來，若是您是用來做長久生意或是品牌形象官網的建立，會是

比較建議使用粉絲團來進行，因為粉絲團在客製化以及擴充性方面的功能是遠比社團還要來

的強大，尤其是粉絲團可以有精確的統計報表，這更是您在商場制訂策略時候的一個重要的

依據。

而社團則是在進行一些所謂促銷活動或是會員專區的時候可以考慮附加使用的。尤其粉絲團

可以建立專屬的網址，因此在品牌形象方面有十足加分的效果，然而這點要怎麼做呢？請看

下面一點。

3.為粉絲團設立專屬客製化網址

在facebook 臉書上的粉絲團，當初在設計的時候，其實就是針對商業活動所設計，因此特

別加上了可以設定自己專屬好記得網址，但是這個專屬的網址其實不是全部都是專屬的網

址，而是例如：www.facebook.com/xxx 後面xxx的部分才是自己可以設定的。

而且限制是a.你的粉絲團粉絲數量要達到25人才能設定。b.專屬網址設定完成後是不能再做

更改的但是這個設定的好處，是在於好記並且短小的網址，才是我們能夠拿去做行銷推廣的

好工具，例如您可以將您的粉絲團專屬網址印在名片上發送，或是電子信箱發信時的簽名

檔、文宣DM上面、官方網站上面等等。

另外還有一個要設定專屬網址很重要的原因，那就是「信任感」！前面我們有提到粉絲專頁

的頭像最好是以真人照片或是真實的品牌Logo或相關的產品照片是為了營造信任感，那專

屬網址也是，試想，如果是您自己，在網路上看到一串又臭又長的您會馬上去點擊連結嗎？

會不會猶豫一下懷疑那搞不好是病毒的連結？所以如果網址過長，就會降低網友點擊的意

願，這是網路上面一個特有的使用者習慣，您一定要注意。

說了這麼多，但是重點來了，你知道要到哪裡去設定粉絲團的專屬網址呢？不知道是不是

facebook 臉書不希望很多人知道這個功能，在粉絲團的頁面上是找不到專屬網址設定的連

結，在這裡告訴大家這個秘密，專屬網址設定的連結

是：http://www.facebook.com/username

記得，設定之前一定要想清楚你想要的網址命名是什麼？因為設定下去就不能再更改，除非從新建立一個新的粉絲團。

當然您也不一定要這麼大費周章的去設定專屬網址，但是有設定跟沒有設定差別如下：

未設定：http://www.facebook.com/pages/tian-a-jing-ran-ke-yi-yun-yongFB-zhuan-dao-zhe-me-duo-de-shou-ru/101780019891186?v=wall

有設定：http://www.facebook.com/fbsales

所以，您可以從這裡判斷出您要或不要設定專屬網址嘍！而關於其他粉絲團的應用方式，我

們會有其他的課程來教大家，

稍後我們會再提到

4.常常貼文互動，注意標題使用，不要只單做銷售或直接銷售

facebook 臉書的用意，最主要還是希望大家能夠在上面多互動分享，而不是單純的銷售，

因為畢竟大家都不喜歡一直被推銷但是絕大部分的生意人犯的錯誤，就是會拿產品直接在網

路上面銷售，最後造成大家都不喜歡跟這樣的人交朋友，或是好友、粉絲數目成長緩慢，那

我們要如何跟我們的好友或粉絲互動，又可以間接的引導他們來購買產品呢？

重點就在於你貼文的技巧了

首先平均要先發2~3篇分享文，再可發一篇行銷文，而且行銷文的內容，還要是人家有意願

看的東西，或是足以引起網友

興趣的東西。

所謂的分享文，就是比如一些自己的生活記事（當然是跟自家產品有關，只是不要太明顯銷

售而已）或是跟自家產品相關的國內外的一些報導尤其新聞類的東西最不容易讓人家起心

防，或是一些使用您家產品的使用

見證等等，只要記住分享文就是軟性的文章，為了拉近好友或是粉絲距離的一些內容。

而銷售文章，則是著重在於標題的設計與強化，舉一個例子，例如某個產品是「豐胸提臀塑

身霜」不管擦哪裡就會讓想瘦的瘦，想豐滿的豐滿，一般人如果要賣這個產品，通常都會直

接在網路上銷售，例如：大特價，買一送一等等，只剩下幾組幾組等等

大家以為以促銷為主軸就會吸引到大部分的目光，這個在短期內可能會造成效果，但是如每

次都來這招，尤其是facebook 臉書上，我們的經驗是會引起許多反感，或是容易錯失了一

些不會馬上購買的潛在客戶，那要怎麼做比較好呢？

首先，我們可以換一個標題試試看，

例如：瞎米？一個70歲的阿婆只用一週就瞬間年輕10歲？

看到這樣的標題，如果你是一個愛美愛漂亮的人，會不會有衝動想點進去看一看呢？這就是

用話題式標題所帶來震撼效果，其實有關寫標題的學問真是一籮筐，但若是您抓到當中的一

兩個訣竅，甚至可以有一字千金的神奇效果，賺錢就不再是一件很難的事情，這些標題的寫

作技巧，我們會在進階課程中分享更多。

5.注意facebook臉書上發文的時間，抓住粉絲活動量最大的時刻

就像交通有尖峰時刻，其實社群網站也有尖峰時刻，若是配合社群的生態，便可讓自己的發

文的曝光機率變高，怎麼說？

經過調查發現，網友上facebook 臉書的尖峰時間大概如下：

a.早上9:00~10:00：一早到公司，一開始都會比較輕鬆的摸魚時間，這時候會選擇收收信

或是上facebook 臉書

b.中午11:00~14:00：中午用餐及午休時間，大家也特別會利用這段時間空檔，放下手邊工

作，上網輕鬆一下

c.晚上22:00~01:00：結束工作或是結束約會回到家處理完家務或其他瑣碎的事情後，便開

始上facebook 臉書看看好有動態及收信

d.最尖峰時間為 24:00~01:00：一天的事情大概也都處理完了，這個時候夜深人靜，比較

容易孤單，這時候最容易上社群交友網站

各位朋友，看到了嗎？如果您把握在這些尖峰時段之前約一個小時發文，那你的訊息很可能

是可以出現在最上方的顯示位置，也就是容易曝光的位置，如果過了這些時段，你的訊息很

可能就會被洗版淹沒在眾多訊息當中而被忽略。

5.發文盡量以問句「？」作為結尾

很多朋友都會問我，要如何可以增加跟粉絲或好友互動的機會呢？其實方法有很多，你可以透過許多第三方所開發的應用程式

例如說最常見的心理測驗、或是一些小遊戲等等都可以帶來許多不錯的互動，但是這必須要

有一些程式底子的人才比較好操作

但是對於一般人呢？有沒有什麼最簡單提高與粉絲互動的方法呢？其中最簡單的，就是將您

的發文盡量用問句的型態做結尾。

舉個例子來說，我想要推薦某家的珍珠奶茶很好喝，我可以說：「我今天喝到一杯珍奶，奶

香到我家的小貓都跟我搶著喝ㄝ！」

或是換種說法：「真的超扯的！我今天喝到一杯珍奶，他的奶香到連我家的小貓都跟我搶著

喝，大家有曾經喝過哪家的珍珠奶茶像這樣好喝的嗎？」

像這兩句日常生活的發言，看起來是一樣的，但是你會比較想針對哪一句發言做回應呢？我

想一該是第二句。

再來除了問句以外，也盡量讓你的問題，是屬於開放性的問題，也就是讓對方不只是回答：

是或不是，有或沒有，而是可以開始講一段話出來。例如：「哇！今天好冷喔～大家有穿保

暖一點再出門嗎？」這個時候大家的回答可能就是：有或沒有而已，但是這樣的互動就比較

無法熱絡起來，如果換一種說法：「哇！今天好冷喔！我出門穿前天買的太空衣喔！大家出

門都穿怎麼樣的衣服出門呢？」

綜合以上兩點：1.盡量以問句型態作結尾2.盡量讓問題是屬於開放性可以激發討論的問題。

這樣相信一定讓你的粉絲團比以前熱鬧一點喔！

若是您能掌握以上五點，相信對您在FB的好友及粉絲的成長有一定的幫助，但是還有沒有

更快讓我的好友及粉絲增加的秘訣呢？

答案絕對是肯定的

在下篇分享文章中，我們將會再與您分享真正最終極的facebook 臉書人氣增長絕招！可以

讓你的人氣有數十倍速的增長，

並且是人人都可以辦到喔^^

若是您想要知道更多有關facebook 臉書行銷的知識，歡迎立刻報名facebook 臉書行

銷輕鬆賺聚會你將會發現，原來賺錢是可以這麼容易

報名網址：http://www.shockfb.com/wa

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facebook行銷臉書趨勢介紹

發表於 2011 年 03 月 01 日 由 stephen

facebook行銷臉書趨勢介紹

非常歡迎您造訪facebook行銷 臉書研究室部落格

接下來我及將要跟您分享四篇有關facebook行銷 臉書技巧的文章，請務必仔細閱讀，

或許在當中的訊息能夠改變您的一生

今天我們要先來跟大家介紹的是facebook行銷 臉書的現況與趨勢，以及它到底可以為您帶來什麼樣的好處呢？

一、facebook行銷臉書的趨勢

相信您會按下按鈕，索取此資料，想必一定對網路行銷特別是社群facebook行銷 臉書的行銷方法感到興趣。

您知道現在全球流量最大的網站是誰嗎？

沒錯，就是facebook 臉書！！

2010年facebook 臉書目前在全世界，流量已經正式超過google以及雅虎，並在台灣，已經成為最大的社群網站。

下面兩張圖就是專業的數據顯示，facebook 臉書在今年的流量都已經超過google和雅虎的

世界流量了，甚至最近還有電影商即將把facebook 臉書的創辦故事搬上大螢幕，從此可見

它的影響力是前所未有的。

facebook行銷 facebook行銷
雅虎 google

在台灣

facebook 臉書的註冊人數是740萬人，在全球則是有5億的用戶

無名小站650萬人

Plurk70萬人

所以若是就「人潮就是錢潮」的經驗來看，facebook 臉書絕對是您不可小看的一股龐大力量

二、Facebook臉書的特性與利用價值

1.超強傳播性

我們看一下下面這位小V小姐的facebook 臉書粉絲專頁，只不過是一句日常生活的用語，就帶來了9萬及12萬次的瀏覽量

瀏覽網址： http://www.facebook.com/fansV

facebook行銷

2.自由度、擴充性、客製化程度高

國內外有許多AP程式開發的高手已經開發了數百數千種facebook 臉書的應用程式，讓使

用者可以利用來與粉絲互動及收集名單是目前互動性最高的社群網站之一

facebook行銷

3.黏著度超高

請您認真的仔細想想看，下面的數據對您來說，具有什麼樣的意義呢？

根據統計：

a.有50%的活躍會員，天天造訪facebook 臉書-愈來愈離不開

b.所有會員每月超過5000億分鐘在facebook 臉書上

c.每天有將近6500萬的facebook 臉書使用者對某些言論按讚

d.每一位會員連結60個粉絲頁、社團、活動-每個人都在幫您打廣告

4.粉絲的價值超高

一個facebook 臉書粉絲值多少錢呢? 根據一項美國最新的統計，最高可以達到136美元

但是關鍵是…您會讓這些粉絲變成現金嗎??? 這個值得大家來好好深入的思考

Facebook臉書可以為您帶來的益處

1.免費的人脈累積造就您的收入來源，

我們都知道人脈的累積，將會為您帶來無限商機，因此facebook 臉書上的好友數目或是粉絲數目很可能代表的是您的收入增加，

不管在您的facebook 臉書上面的好友是認識的，或是不認識的，他們在未來都將可能是您的貴人。

2.為您帶來免費的網站流量來源

您可以藉著粉絲團、社團、個人空間等等地方將您的網站網址在上面分享，因著好友直接點

選，或是經過分享而間接的讓好友的好友看到您網站，都是增加流量的快速方法。

3.快速建立品牌的好管道

社群網站最大的特點就是在於滾雪球一般的訊息傳播，只有一個好友在一篇文章或是發言上

按下讚他的所有好友都會看到他的動作，而間接地讓您的發言或粉絲團曝光，因此您的商業

品牌可以快速建立知名度。下方的圖示是表示假設一個發文平均有130個好友看到，當你的

其中五個好友針對某篇文章按下讚後，所擴散出去曝光次數，這個連鎖的關係，將會為你帶

來意想不到的傳播效果。

facebook行銷

其實FB可以為您帶來的好處應該還有很多，就看您怎麼來利用這個強大的媒體媒介，而您

知道要如何透過一些小技巧，來讓您在facebook 臉書上面的人脈能更快速的建立呢？接下

來的文章將再為您說明。

若是您想要知道更多有關facebook行銷的知識，歡迎立刻報名facebook 臉書行銷輕鬆賺聚

會你將會發現，原來賺錢是可以這麼容易

報名網址：http://www.shockfb.com/wa

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Monetizing Facebook Through Contests

發表於 2012 年 05 月 04 日 由 stephen

Nowadays, thousands of online entrepreneurs, small businesses, and large companies are monetizing Facebook through contests. It is not uncommon to see businesses pushing products, services, or causes through contests hosted in the social networking site. If you own digital space of any kind, you should be doing the same. The power of Facebook as a marketing tool is undeniable. Facebook is after all the biggest social media site out there. Its members are close to approaching the one billion mark. If this doesn’t make you rush out and use Facebook like crazy, nothing will. The great thing about the social network is that you don’t have to be an online entrepreneur to be able to make use of it. Even if your business only operates offline, you can still make a huge online presence for it on Facebook.

Holding a Facebook contest is nothing new. Ever since the site’s beginnings, people have been using it to conduct contests. Now that the site has grown into a whole new level, it’s not surprising to see hundreds of contests being held on it in a daily basis. Marketers have seen the potential of Facebook contests and they are taking full advantage of it. You should be doing it as well if you want to leverage Facebook’s huge traffic and member levels. Of course, the process is not as simple as offering prizes and stuff. You have to plan everything just like any marketing campaign. You can’t just go in there without any directions or goals. If you do, you will likely fail.

Everybody knows that besides Facebook’s advertising program, everything on the site is free to use. You don’t have to pay a cent to make use of the services, resources and tools that it offers. Speaking of tools, there’s one tool that is particularly helpful in holding Facebook contests and that would be the Facebook Connect feature. If you want to try monetizing Facebook through contests then Facebook Connect is something you should look into. This is going to make the whole contest process easier to conduct and of course simpler to track and measure. Facebook Connect was specifically made to help outside parties like you to get a better experience on the social network. With regards to contests, Facebook Connect will amplify the results of your contest campaign.

But first of all, what exactly is Facebook Connect and why does it matter in hosting Facebook contests? In the simplest of terms, it is but a feature of Facebook that allows users to share their information and activities with third party websites and applications. You are basically connecting your Facebook account with third party websites. That is of course if you allow them to. Looking at this scenario on a marketing perspective, this is a huge opportunity for entrepreneurs, marketers, and businesses to get connected with customers, readers, clients, fans, etc. It is therefore not surprising to see many websites holding Facebook contests by leveraging the Facebook Connect feature. You will simply double or even triple the number of people you can reach if you use Facebook Connect on a contest.

Here’s what happens if you host a contest on Facebook and then make use of Facebook Connect. Let’s say you create a web application specifically for the contest you have in mind. In order for people to join in on the contest, they have to have a Facebook profile and they have to connect it to the web application you created via Facebook Connect. To use the web application, they will log in using the Facebook login details because this is the whole point behind Facebook Connect. You simply use your Facebook login details to sign in into third party websites and applications.

Now, whenever these people interact with your application, these interactions will be shown in their Facebook walls. They will show up in the feeds of other users who are friends with the people who joined your contest. In essence, people who join your contests will be promoting your contest for free. More people will be directed to your Facebook contest. There’s a snowball effect. This is where the magic happens. If your Facebook contest is interesting enough, it could go viral. If the contest is geared towards promoting a product or service of yours, expect a spike in your sales. That’s how powerful Facebook contests can be.

One obvious drawback of using Facebook Connect on a contest is the fact that people nowadays are more aware about security issues. They won’t just give up their Facebook login details. Although Facebook Connect is pretty secure, you cannot discount the fact that people sometimes get freaked out when asked to connect their Facebook profiles to websites external of the Facebook banner. However, if the offers or prizes in your contest are hard to refuse, Facebook users have proven time and time again that they take risks when confronted with great free offers. With that said, if you play your cards well, people will be more than willing to connect their Facebook accounts to your website or application.

Now, let’s go to the monetization part. The goal is monetizing Facebook through contests right? That basically translates to making money off Facebook. Most businesses use Facebook contests for marketing purposes like branding, introducing a new product or service, etc. You can also use the contests to make money right off the bat. The goal is to drive as many people as possible to your website or web application through the Facebook Connect feature then introduce them to your offers and services. It’s as simple as that. In other words, the contest is merely a bait. This may sound a bit unethical but most of the time this is what Facebook contests are all about – just a small part in a huge marketing puzzle. It’s a very effective marketing strategy as long as you have high quality products and services that will draw customers towards you.

Here are a few tips on how to effectively conduct a contest using Facebook Connect:

Offer great prizes. Give people reasons why they should connect their Facebook account to your website or application. If you are offering prizes of $5, why would anyone even bother connecting to you? So offer prizes that will blow people away that they will have no choice but to join.
Create a Facebook Page specifically for your contest. Keep in mind that a Facebook Page is different from a Facebook Profile or a Facebook Group Page. A Page differs because it can be viewed by anyone on the web whether he/she is logged into Facebook or not. This makes it a very great tool in promoting your contest.
Encourage those who joined your contest to share the contest with their Facebook friends. This will ensure that your contest is exposed to as many people as possible. Imagine someone sharing your contest to a thousand of his friends then these thousand friends do the same. The numbers can easily grow as people start sharing your contest.

These are everything you need to know about monetizing Facebook through contests. Keep them in mind and most importantly, follow them. A Facebook contest isn’t too hard to pull off. If you have great offers, Facebook users will do all the marketing for you. For instance, if you’re going to offer a free iPad, thousands of people will likely share your contest right after you announce it.

Kevin Coombe is the Owner of Market Web Group, LLC an online media consultant firm. He founded Market Web Group, LLC in 2009. The mission of Market Web Group is to generate a consistent stream of qualified leads for Businesses.

Market Web Group does Real Time Marketing for Businesses, both Business to Business (B2B) and Business to Consumer (B2C). Strategies include: Video Marketing, SEO, SEM, PPC, Local Search (Google Maps), Social Media Marketing, Mobile Marketing, and most importantly (Automated Follow-up).

The Market Web Group puts your business message in front of your ideal customers online, in hundreds of places, so they see it, and your business gets noticed, for the lowest possible fee.

Visit our website at http://www.MarketWebGroup.com for more information.

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Social Media Marketing – The 10 Social Media Laws of Facebook

發表於 2012 年 05 月 04 日 由 stephen

Where have YOU been?

Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot social networking site that seems to be almost everywhere today. It is on the news. It is on the radio. It is on the minds of millions of folks a day.

It is called "Facebook" and over 175 million people are active on this site.

Ok- I know that you may be asking," A LAW about Facebook?" Yes, 10 of them for marketing and business success in what you do. I am a marketer and have been for 20 years. I built a training and consulting business that does business in over 20 countries, because of social media and the internet. And there are marketing laws that all marketers and business professionals must follow if they are going to have Success in the marketplace online.

It is the same for Facebook.

Lets cover them briefly:

1) The Law of Visibility on Facebook.

You MUST be visible on Facebook of you are going to get your message out. You must spend time on Facebook and get to know people. You must put yourself together a "Facebook blueprint" and work it. How many hours a week are you going to be seen on FB? How many times are you going to befriend someone this week? How many times are you going to upload photos this week? All of these things put you in the ‘Visibility Zone" on Facebook, and on the radar as far as people on Facebook. Be SEEN and be THERE on a daily basis.

2) The Law of the Powerful Facebook Profile.

Why would people want to get to know you? One of the first things they check out is your Facebook profile. What does it say- but better yet- what does it DO? Does it make people curious and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you have Value for their life and can help change it?

Powerful Facebook profiles are NOT based on what is said in your profile- but what it DOES.

Does it direct them to DO something? Does it tell them you are person they MUST know? Or someone that has a nice picture and a nice profile- with no magnetism? Put yourself OUT THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU.

3) The Law of the Facebook WALL.

You MUST use your Wall to market or message. many folks regard their Wall as a communication utility like email. It is not that. You already have a Facebook email. The Wall is for you to BUILD- BRICK BY BRICK- MESSAGE BY MESSAGE- NOTE BY NOTE- VIDEO BY VIDEO- your Brand on Facebook. Every time something happens with you- it goes on your Wall. Don’t stare at the wall- CLIMB THE SUCKER and make your message the PEAK of the page- and keep yourself out there with the Wall. And answer the messages on your Wall. Thank people for sharing with you their visit or message. This will show up on THEIR wall. This will set you apart from most on Facebook. The Wall is simply a BILLBOARD of what you are doing and your friends are doing on Facebook. Use it often and wisely.

4) The Law of Your Facebook Network.

You are part of a local Facebook network and you have access to that network to befriend them. I live in Birmingham Michigan, and the network i am a part of is the Detroit network. There are 640,926 people in my network that I could potentially MEET LIVE in a local place and get to know them and connect with them. You have local folks as well. Where do you find your network?

Click on "settings" and then click on "network." You will find it there. This is a GOLD MINE of people in your local area to CONNECT and Construct new trust bridges that may lead to business down the road.

5) The Law of the Facebook Notifications.

This is an overlooked and rarely talked about utility. Notifications are part of your "Facebook email system." Go to "email" at the top of your Facebook profile page, and then click on "notifications."This is list of who is thinking about you, talking about you, including you in tags, and generally is pointing to you. This is a GOLD MINE of people that have PROVEN they are behind you and willing to make you a part of their Facebook experience. Pay attention to the Facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Include them as well on your tags and other activity on Facebook. The notifications are GOLD and is a prospecting Vault of Leads. And make sure you stay CONNECTED to them.

6) The Law of Facebook Link Love.

The Link application on Facebook is a HOT commodity. It allows you to post a link that you like and then sends it out on the news feed that is on your home page. It picks up the image that you want on the link page, and allows it to be a LIVE link. Send out other people’s LINK and givem some LOVE. Do NOT just send out your own links. Let others do that. Find interesting links of others and send them out.

WHY? EXPOSURE for you. You will be given credit for the link. People LOVE link love. If you send out a LOT of other people’s links on Facebook, they will start sending out YOUR links. Been there done that.

7) The Law of Facebook Groups.

Join groups. Join a LOT of Groups. Start your OWN groups. The join MORE groups. Why? Here are a few reasons: EXPOSURE. CONNECTION to other Group members. AUTHORITY. Start your own and be a Leader. INCREASE YOUR REACH.Groups extend your reach into Facebook. MULTIPLIED PROSPECTS. There are more people in a group – then on a profile page.

Duh. Build a list in your own group and then you can become an admin and email messages to them. Make them messages of VALUE and interest.

8) The Law of Facebook Events.

Attend events. Attend more Events. And then attend many MORE events. Why? It allows you to leave a message on the events page wall, and create exposure. I attend at least 2 Facebook events every week- to learn- and to network. Events can be found on the new Facebook page in the upper right under "Upcoming"-these are the events that are upcoming. There is one unique twist: You have birthdays under the "upcoming" tag- and you can send presents to folks. THIS will get their attention as it shows up on their wall and the news feed as well. Attend as many events as you can. make them worth your while- learn and grow from them. BUT’always leave a RSVP message about attending or not- with an encouraging message. This will show your professionalism, and caring.

Event UP! This will do you well on Facebook. Put the term "events" in the search box, and it will find every event that is going on in your network of friends. It is a GOLD MINE of new possibilties of business. Become a master of events!

9) The Law of Facebook Multimedia- Videos and Photos.

People LOVE photos and videos. They are the most looked at and watched pages on Facebook. Make some videos and upload them. Upload some photographs. Not only will the be seen on your wall and the Facebook news feed, but also will allow you to "tag" others on these. This means that you can pick out people you have befriended and let them know you are thinking of them. And when you tag someone- it shows up on THEIR wall. Not isn’t THAT cool? It is called EXPOSURE!

10) The Law of the Facebook NEWS FEED.

This is the big kahuna of Exposure on Facebook. This gets you out to ALL of your friends and creates a massive exposure vehicle that can keep your brand in front and recognized. You also will be many times on the "featured" part of the new news feed on the right. This gives you HUGE exposure. Whatever you do, like change your status, upload a video, write and publish a note, or just comment on another person’s message on the Facebook news feed- it SHOWS UP in the news Feed. Be seen- and be seen often if you are trying to brand yourself on Facebook.

Yes, you need to establish relationships, and build community. But if you are going to MARKET on Facebook-then you need to at least get a guideline of what and how to do it. The 10 Social Media Laws of Facebook hopefully gave you some idea in your social media marketing.

blessings…Doug Firebaugh

Doug Firebaugh is one of theTop Social Media strategists, MLM, Network Marketing Home Business Trainers, Speakers and Authors in the world. A Million people a month read his training letter.He has helped over 10,000 people worldwide earn in excess of 50,000 a year. He wants to help you do the same. You can subscribe to his FR-ee training letter -which includes 3 FR-ee gifts just for subscribing at http://www.passionfire.com – plus FREE ebook

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Facebook – The New Internet Marketing Frontier

發表於 2012 年 05 月 04 日 由 stephen

It takes getting eyeballs to see your product or service, millions of eyeballs, and Facebook is an untapped marketing resource. Only a handful of Internet wise guys know how to use it. Here are some tips.

Facebook, Inc., runs a leading social networking web site, Facebook.com. Initially launched by undergraduates at Harvard University for college students, the site was soon expanded to include alumni in the corporate world as well as high school students. Membership was opened to anyone with a valid e-mail address in 2006 and it has grown into the millions since.

The key to marketing on Facebook is this: A members full profile information is available only to other members who are somehow connected. The resulting "connections" is what makes Facebook a billion-dollar idea that offers fat bank accounts to marketers who know how to be one of "them".

A news feed feature, controversial at first, allows sponsors to push ads to highly targeted audiences in ways never before imagined. The value of these online connections that imitate those in real life is also reflected in classified advertising and that is where marketing is done, for free, among those connected "friends".

Forget about trying to spam the system. Friends tell their friends about spammers and global searches of all registered users are not possible, limiting the possibilities for SPAM and other abuses.

Facebook has features to stay relevant in the Web 2.0 world. It leads the generation of interactive web sites designed to make it easy for users to share video, music, and other multimedia content. And, for marketers to reach those people in this sharing model.

Facebook ranked as the sixth or seventh largest social networking site. It was on top in some key metrics, according to ComScore Media Metrix statistics quoted in Fast Company. It led the country in photo sharing, a capability at the heart of the Web 2.0 challenge. In 2007 the company signed up with Comcast to produce a webcast called the "Facebook Diaries," based on video contributed by users. Opening membership to the general public swelled the membership rolls and shifted the demographics away from the college age crowd. Interestingly, more than one-quarter of users were outside the United States.

Some marketers saw this shift to an older, more affluent, user base and moved in to make Facebook a steady source of steady income.

Some of the site features these marketers are using include:

…….. The Wall

The Wall is a space on each user’s profile page that allows friends to post messages for the user to see. One user’s wall is visible to anyone with the ability to see their full profile, and different users’ wall posts show up in an individual’s News Feed. Many marketers use their friend’s walls for leaving short, temporal notes. More private discourse is saved for Messages, which are sent to a person’s Inbox, and are visible only to the sender and recipient(s) of the Message, much like email.

Facebook users are allowed to post attachments to the wall, whereas previously the wall was limited to textual content only. Marketers are wisely using this feature.

…….. TheMarketplace

In May 2007, Facebook introduced the Facebook Marketplace allowing users to post free classified ads within the following categories: For Sale, Housing, Jobs, and Other. The market place is available for all Facebook users and is currently free. You can guess how valuable this feature is to marketers.

…….. Pokes

Facebook includes a "poke" feature which allows one user to send a "poke" to another. Facebook defines it as – "a poke is a way to interact with your friends on Facebook. When we created the poke, we thought it would be cool to have a feature without any specific purpose. People interpret the poke in many different ways, and we encourage you to come up with your own meanings."

In principle this is intended to serve as a "nudge" to attract the attention of the other user. Friends often engage in what is known as a "poke war," where the poke is exchanged back and forth continuously between two users by using the "poke back" feature.

There are several new applications such as "X Me" and "SuperPoke!", that allow users to put any action in place of the word "poke." Again, smart marketers have found ways of using this feature as well.

…….. Status

The "status" feature allows users to inform their friends and the Facebook community of what they are up to. Facebook prompts the status update with "(User name) is…" and Facebook users fill in the rest. Status updates are noted in the "Recently updated" section of a users’ friend list. How about "Mr. blue is working on a new ebook."?

…….. Events

Facebook events are a way for members to let friends know about upcoming events in their community and to organize social gatherings. This can be used for seminars, meeting, courses, podcasts, etc., but, used very carefully to avoid being tagged as a spammer.

…….. Applications

The "Facebook Platform" provides a framework for developers to create applications that interact with core Facebook features.

Among the most popular applications are "Top Friends", which allows users to select and display their favorite friends; "Graffiti", which gives users a visual version of Facebook’s wall; and "iLike", a social music discovery service that features concert information and a music trivia game, similar to the one featured on the iPod. Even games such as chess and Scrabble are available.

…….. Facebook Video

Users can add their videos with the service by uploading video, adding video through Facebook Mobile, and using a webcam recording feature. Additionally, users can "tag" their friends in videos they add much like the way users can tag their friends in photos. This feature was expected to increase competition with MySpace. However, the Facebook Video Application does not allow sharing videos outside of Facebook.

Users are not supposed to be able to export or download videos from Facebook. I say "not supposed to" because a Greasemonkey Userscript was posted on Userscripts.org which allows both the downloading of Facebook Videos and the embedding of Videos on sites outside of Facebook’s website. Another marketers dream tool.

Get educated about FaceBook marketing today. Jim DeSantis is an Internet Publisher and former TV News Editor who provides information about FaceBooking for experienced and newbie Internet Marketers at http://www.answersplus.info – AnswersPlusInfo. Check the sidebar for "FaceBook Advanced" and FaceBook for Newbies."

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Leaving Insightful Facebook Notes to Generate Traffic to Your Site

發表於 2012 年 05 月 04 日 由 stephen

Many online marketers are looking to Facebook notes to drive traffic to their websites. This fascination with Facebook is easily understandable. Facebook is one of the most popular social networking websites in the world. According to some estimates, Facebook attracts more visitors each month than any other social networking website available today.

Facebook is the most popular social networking website among many English speaking countries. Unfortunately, in the US, MySpace is still more popular than Facebook. At the time of this writing, MySpace has approximately 2 times more US users compared to Facebook.

However, this weakness can be easily mitigated when one notices the tremendous global popularity of Facebook; a popularity that extends to Canada and the United Kingdom. Facebook marketing is one of the most popular demands I receive from my clients. As a result, I have developed several marketing strategies that can be easily applied to Facebook by the novice webmaster.

One of the easiest methods of generating links on Facebook is by leaving a message on your contact’s Facebook note.

Facebook differs greatly from other social networking websites. Facebook prominently features applications as part of its product experience. These applications are programs that can be applied to any Facebook user’s profile. It is like an application you install on your computer. The applications are applied universally. Whenever a Facebook user logs into his/her Facebook account they will be greeted with the same applications, regardless of which computer they are using.

Several applications come ‘preinstalled’ whenever someone sets up a Facebook account. "Facebook Notes" is one application that comes preinstalled in all accounts. Facebook notes is a simple application that acts as a virtual notepad that can be used by all. Facebook users can write in their own notes or in the notes of others.

This presents two opportunities for traffic generation. You can generate traffic by promoting your website on your own Facebook note or you can promote your website on someone else’s Facebook note. Leaving a promotional message on your Facebook note is a simple affair. However, you should exercise caution when promoting your website through Facebook notes that belong to other people. Overt promotion can be seen as spam by some users and may result in you getting banned from Facebook. Exercise caution when you promote your website on someone else’s application.

To successfully promote your website, you should ‘soft sell’ the website’s address. The best way to achieve convert marketing success is by genuinely contributing to the Facebook note. You should make informative and constructive contributions to the Facebook note. You can gently mention the website at the end of your post.

It would be even better if you utilize html to embed the link in some text. Facebook note accepts some html, but it does not recognize Flash or javascript.

Leaving an insightful message in a Facebook note application is just one way to market your website on this popular social networking platform. I have spent years perfecting the art of social network marketing and have seen many trends come and go. But in the dynamic and ever-changing landscape of the internet, Facebook is an immovable mountain that is here to stay. Websites who fail to leverage upon the phenomenon of social networking websites risk getting left behind.

Click Here [http://www.socialtraffic.info] to discover how you can quickly and easily drive hordes of visitors to your website today! Michael Mulkern is an experienced authority on Internet Web Site Marketing [http://www.socialtraffic.info], providing special advice on social traffic generation.

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